Barbados Businessman Elvin Nash - History of the Xerox Company

Based in Barbados, Elvin Nash is the general manager of the country’s Productive Business Solutions branch. PBS is an Authorized Distributor partner of Xerox, and Nash has worked for the Xerox and PBS companies for most of his career, spanning two decades. Xerox is a well-respected company around the world and is known for their office supplies and services.

Xerox began in 1906 as a company making photographic paper and tools, and was known as the Haloid Photographic Company. The name did not change until 1946, when Joseph C. Wilson bought a new photocopying system from Chester Carlson and sold it as the first commercial photocopying product. The company introduced the Xerox 914 in 1959, and it was the world’s first successful photocopier. This allowed the company to grow significantly in the 1960’s, and Xerox began to introduce more products, including a desktop photocopier and a telecopier. The company also set up its’ headquarters in downtown Rochester, New York at the Xerox tower, a thirty story building.

Xerox continued to expand its’ product line over the next several decades, introducing color photocopiers and digital photocopiers. Xerox also expanded into the printing business in the early 2000s. Most recently, Xerox expanded into IT and computer services to offer a wider range of business solutions. Elvin Nash Barbados has worked with the Xerox through their continued expansion for many years.
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Barbados Businessman Elvin Nash - Finding Family Time in a Busy Schedule

Elvin Nash is one of Barbados’ busiest professionals: as the general manager of Productive Business Solutions (PBS) Barbados, he spends much of his time working on increasing revenue, growing customer satisfaction, promoting new products, and keeping the business running smoothly. Although he is very dedicated to his career, Nash also loves spending time with his wife and daughter whenever he can. One of his favorite things to do is have a family barbeque on Sunday – he finds that it is the perfect break from a busy work schedule. Here are some more ways to fit family time into your schedule.

• - Make breakfast a family meal, especially if you find yourself stuck late at work often. Taking time to connect with your family before the day starts will be relaxing and put you in a good mood for the workday.
• - Create fun daily traditions with your kids. Whether it’s reading a quick story before bed, a movie night on the weekend or a cute school sendoff each morning, it will show them how much you care and give you something to look forward to every day, no matter how stressful.
• - Use technology to your advantage. Send short but meaningful notes through text or instant messaging throughout the day. As long as it doesn’t get in the way of getting things done, this is an easy way to feel connected to your family, even during the busiest times.

Elvin Nash loves to spend time with his family, even when he juggles it with his busy schedule as the manager of PBS Barbados.

Barbados-based Elvin Nash - Habits of Productive Businesspeople

Elvin Nash is one of PBS’s more effective and successful businessmen. He has worked in many different positions with Xerox and its Caribbean partner, Productive Business Solutions. Nash has held many leadership positions, including managerial positions in Jamaica and Cayman, and is now the general manager of PBS Barbados. He has also won many awards and received recognition from his employers for his hard work. There are many small things you can do in your daily work to stay on track and be more productive.

• - Stay organized through creating lists. There are many different lists that you can use to stay productive, whether they be to-do lists, goal lists, or something else. By getting your ideas or thoughts out on paper (or on your phone), this makes them visible, seem more solid and can help motivate you to accomplish the tasks and goals and stay productive.
• - Take enough time to rest. Often, people think that being productive means being active all the time, but this can lead to exhaustion and burnout. Instead, take little breaks to do things that you enjoy. It will leave you feeling more energized and motivated to continue working towards your goals.
• - Minimize distractions while working. Try to work somewhere quiet or with soft music, and keep your phone and Facebook turned off while you are working. This will lead to better quality work and you will get things done faster.

Elvin Nash Barbados uses these techniques and many more to stay productive in his work as a manager for Productive Business Solutions in Barbados.`

Barbados-based Elvin Nash - Steps to Increasing Revenue and Building a Business

Barbados businessman Elvin Nash has been very successful in his work with PBS – a Xerox Authorized Distributor, where he has worked in many different leadership positions to increase sales and revenue, as well as introduce new products and develop efficient business practices. He has an MBA in business administration as well as accreditation in sales management and marketing, and he uses this expertise to ensure that the Xerox brand and Productive Business Solutions, continue to grow.

Logistically, the first step towards increasing revenue for any business is to try to attract more customers, which in turn will lead to more transactions and a higher amount of revenue. This is usually done through marketing and raising awareness of the business in general. There are many different venues for advertising, ranging from local flyers and billboards to social media to a traditional TV or radio advertisments.

Another step towards increasing revenue is to get the customers you already have to make larger purchases. A good way to encourage this is by consistently introducing new products and services to keep the customer returning, and by upselling each purchase by encouraging the customer to buy products that are compatible with the ones they have already purchased.

Elvin Nash Barbados has used these practices in Barbados and throughout his career to transform his businesses into success stories.

Elvin Nash, Barbados Businessman - Prepare to Become an International Businessperson

Elvin Nash Barbados, the General Manager for PBS (Productive Business Solutions) Barbados, is an international businessman with years of experience. If you aspire to become an international businessman like Elvin Nash, so that you can move to places like Barbados or the Cayman Islands to work, you’ll need to prepare. A business education will help, but these are examples of other steps you can take to begin your international career:

Move overseas. The easiest way to prepare yourself for a life as an international businessperson is to live it. Move to another country, contact local businesspersons and arrange meetings. Soak in the culture and learn to move seamlessly between cultures and languages. Visit businesses in your industry, step outside of your comfort zone and meet people, face to face.

Attend local ethnic events. If you’re not ready to spend time in another country, look for local ethnic events to attend first. These events might be centered around religion, sports, food or business, but the important thing is to experience the situations themselves. You will immerse yourself in a culture that will likely make you feel like an outside until you settle in. Becoming comfortable with this is necessary for international businesspersons.

Act globally. You’ve probably been told to act or think globally before, but most people don’t understand what it means. For a businessperson, acting globally mean thinking about the world as your potential audience instead of just your city, state, religion or country. Reach out to the world, and it will respond, regardless of how cliché it seems at the time.

Barbados’s Elvin Nash and similar international businesspersons might make global business look easy, but it requires work. If you want to work with the world, you need to learn to live in the world instead of living only in your area.
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Elvin Nash, Barbados Businessman - Customer-Centric Marketing Tips

Elvin Nash is a respected General Manager at PBS (Productive Business Solutions) Barbados and he is trusted with much of the company’s marketing tactics. When marketing for a company such as PBS, customer-centric tactics are often considering the most beneficial. Customer-centric marketing places the customer at the heart of all decision making and it helps the marketer better understand the customer. Elvin Nash is fluent with customer-centric marketing in his Barbados position because he has decades of experience, but if you’re new to it, the following tips will help:

• Organize information around customers. Whenever possible, collect data on individual customers and store it in your system. Over time, you will build a useful array of information detailing the behavior and statistics of your customers. Customer-centric marketing campaigns rely heavily on this information.
• Seek deeper customer information. If you do not have much information on individual customers, find a way to acquire it. It is useful to know the behaviors of repeat customers, the actions of non-repeat customers and the effectiveness of follow-up messages, sales and promotions. With this customer information, you can better shape your marketing campaign to appeal specifically to your customers.
• Never stop testing. Customer-centric marketing is a constant trial and error process. As customers and trends change, so must your marketing. Develop new marketing strategies to test, modify them based on customer response, test them again, modify based on response and repeat.

When Elvin Nash approaches a marketing campaign within his PBS Barbados office, he automatically focuses on making it customer centric. In time, this will become second nature to you, too.
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Elvin Nash, Barbados Businessman - The Basics of Entrepreneurship

Elvin Nash, an international businessman currently based out of Barbados, is an innovative professional with an entrepreneurial mindset. Not all businesspersons with entrepreneurial mindsets work for themselves, but they typically share basic traits. For example, Elvin Nash currently works for PBS Barbados, but he still possesses basic traits like these:

• Empathy. In addition to leadership, management and organization skills, entrepreneurs need to understand empathy. You’ll need to be able to communicate with potential business partners, employees and allies. Additionally, entrepreneurs often study psychology books to learn how to read people and best predict who is a reliable ally and who is not.
• Morals. When you’re an entrepreneur, you often don’t need to answer to anyone, which means that there’s no one to enforce a code of right and wrong. This doesn’t mean that your endeavors don’t need to be moral, though. You still need to recognize and enforce a sense of fair play and the rule of doing no harm.
• Risk management. Entrepreneurs must understand when to take a risk and when to play it safe. Betting everything in your hand is rarely a sound action, but risks are sometimes unavoidable. You must weigh the benefits and the costs, and make a sound decision on how to proceed.
• Work/life balance. When you run your own company, it’s easy to let it absorb you. This is a fast way to burn out, though, and maintaining a work/life balance is vital to success. Entrepreneurs must remember to take time for themselves so they do not lose out on their lives apart from business.

Elvin Nash Barbados employs these basic entrepreneurial traits in all of his business endeavors, including those with PBS Barbados. Before pursuing your entrepreneurial endeavors, assess yourself and what needs to be done to implement these traits.
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