Tuesday, 20 September 2016

Barbados-based Elvin Nash - Steps to Increasing Revenue and Building a Business

Barbados businessman Elvin Nash has been very successful in his work with PBS – a Xerox Authorized Distributor, where he has worked in many different leadership positions to increase sales and revenue, as well as introduce new products and develop efficient business practices. He has an MBA in business administration as well as accreditation in sales management and marketing, and he uses this expertise to ensure that the Xerox brand and Productive Business Solutions, continue to grow.

Logistically, the first step towards increasing revenue for any business is to try to attract more customers, which in turn will lead to more transactions and a higher amount of revenue. This is usually done through marketing and raising awareness of the business in general. There are many different venues for advertising, ranging from local flyers and billboards to social media to a traditional TV or radio advertisments.

Another step towards increasing revenue is to get the customers you already have to make larger purchases. A good way to encourage this is by consistently introducing new products and services to keep the customer returning, and by upselling each purchase by encouraging the customer to buy products that are compatible with the ones they have already purchased.

Elvin Nash Barbados has used these practices in Barbados and throughout his career to transform his businesses into success stories.